Marketing Aptitude and Computer Knowledge Questions
1. Bancassurance means–(A) assuring to repay bank loans (B) assuring to repay credit card dues
(C) assuring to repay home loan dues (D) insurance of banks
(E) selling of Insurance (assurance) products by a bank (Ans : E)
2. Customer Service–
(A) is an integral part of marketing (B) has no role in marketing
(C) is required only by salesmen (D) is not required by salesmen
(E) None of these (Ans : A)
3. Public Relations is–
(A) part of Customer Service (B) part of Marketing (C) part of Image Building
(D) All of these (E) None of these (Ans : D)
4. Customer database is–
(A) useful for lead generation (B) useful for cross selling (C) useful for CRM
(D) useful for customization of products (E) All of these (Ans : C)
5. Data mining means–
(A) same as database (B) same as data warehouse (C) market survey
(D) analyzing the data on customers (E) None of these (Ans : E)
6. The target group for Fixed Deposits is–
(A) all individuals (B) all corporates (C) NRI’s
(D) Government bodies (E) All of these (Ans : E)
7. One of the following is not a function of Retail Banking–
(A) accepting fixed deposits (B) giving Home loans (C) giving Education Loans
(D) joint ventures (E) None of these (Ans : D)
8. Marketing Strategies means–
(A) plan for effective marketing (B) type of marketing style (C) market demands
(D) All of these (E) None of these (Ans : D)
9. Market Plan is–
(A) an action plan for day-to-day marketing (B) effective selling steps
(C) effective buying steps (D) a comprehensive documents for marketing strategies
(E) All of these (Ans : D)
10. The meaning of digital marketing is–
(A) selling digital goods (B) selling calculators (C) selling through internet
(D) All of these (E) None of these (Ans : C)
11. Diversification means–
(A) dividing the market into small segments (B) dividing energy of the sales persons
(C) marketing of diverse products (D) All of these (E) None of these (Ans : C)
12. Education Loans can be more effectively canvassed by
(A) door-to-door campaigns (B) E-mail contacts (C) diversification
(D) tie-up with colleges (E) All of these (Ans : D)
13. Retail Banking means–
(A) retail shopkeepers (B) banks financing to Retail Traders
(C) same as Universal Banking (D) giving loans to corporates
(E) giving consumer loans to various public (Ans : C)
14. Data warehouse is–
(A) a godown (B) a shop selling computers (C) a showroom
(D) a system where data on customers is stored (E) None of these (Ans : D)
15. This can be another word for program–
(A) software (B) disk (C) floppy (D) hardware (E) None of these (Ans : A)
16. A printer is this kind of device–
(A) input (B) word processing (C) processing (D) output (E) None of these (Ans : D)
17. ............ is a set of keywords, symbols and a system of rules for constructing statements by which humans can communicate the instructions to be executed by a computer.
(A) A computer program (B) A programming language (C) An assemble
(D) Syntax (E) None of these (Ans : A)
18. Softcopy is the intangible output, so then what is hardcopy ?
(A) The physical parts of the computer (B) The printed parts of the computer
(C) The printed output (D) The physical output devices (E) None of these (Ans : C)
19. Motivation for sales person can be achieved through–
(A) high success rate of conversions (B) better sates incentives
(C) continuous training and updation of knowledge
(D) support from operation staff (E) All of these (Ans : E)
20. Marketing of Education Loans can be done by–
(A) approaching eligible students (B) approaching the parents (C) approaching colleges
(D) having tie-ups with Educational Institutes (E) All of these (Ans : E)
21. Diversification is useful for–
(A) attaching more customers (B) retaining existing customers
(C) increasing sales volume (D) All of these (E) None of these (Ans : B)
22. The secret code that restricts entry to some programs, is–
(A) password (B) passport (C) entry-code (D) access-code (E) None of these (Ans : D)
23. Which of the following are computers that can be earned around easily ?
(A) Mini computers (B) Super computers (C) PCs (D) Laptops (E) None of these (Ans : D)
24. A (n) ........... is a device that electronically processes data, converting it to information.
(A) algorithm (B) computer (C) software (D) program (E) None of these (Ans : B)
25. A set of instructions telling the computer what to do is called–
(A) mentor (B) instructor (C) compiler
(D) program (E) None of these (Ans : D)
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