Marketing Aptitude and Computer Knowledge for SBI PO/Clerks Exams

Marketing Aptitude and Computer Knowledge Questions

1. Marketing Survey means–
(A) Market Research (B) Market plan (C) Marketing strategies
(D) Market monitoring (E) All of these (Ans : A)

2. Rural Marketing need not be resorted of because–
(A) rural persons do not understand marketing (B) it is not cost viable
(C) it is a waste of time (D) all the statements are false
(E) all the statements are true (Ans : D)

3. Networking makes Marketing–
(A) very difficult (B) very cumbersome (C) easy to handle
(D) has no role in marketing (E) None of these (Ans : C)

4. The target Group for marketing of Internet Banking is–
(A) all customers (B) all literate customers (C) All computer literate customers
(D) only borrowers (E) All of these (Ans : C)

5. Which part is the ‘‘brain’’ of the computer ?
(A) CPU (B) Monitor (C) RAM (D) ROM (E) None of these (Ans : A)

6. You click at B to make the text–
(A) Italics (B) Underlined (C) Italics and Underlined (D) Bold (E) None of these (Ans : D)

7. Computer language used on the Internet is–
(A) BASIC (B) COBOL (C) Java (D) Pascal (E) None of these (Ans : C)

8. Which of the following controls the manner of interaction between the user and the operating system ?
(A) user interface (B) language translator (C) platform
(D) screen saver (E) None of these (Ans : A)

9. Which of the following is known as the page?
(A) Windows Page (B) Start page (C) Memory page
(D) Desktop page (E) Document page (Ans : C)

10. What is Direct Selling ?
(A) Selling to relationship (B) Selling to retailer (C) Selling to whole seller
(D) Consumers away from a fixed retail location (E) All of the above (Ans : D)

11. Which type of marketing does not exist for longer period ?
(A) Publicity (B) Advertising (C) Sales promotion
(D) Public Relations (E) All of the above (Ans : C)

12. In which part of CPU is arithmetic calculation done ?
(A) ALU (B) CU (C) Digital Signal processor
(D) RISC (E) Both A and B (Ans : A)

13. Direct Marketing means–
(A) Advertisements (B) Banners (C) Face-to-face selling
(D) Selling by all staff (E) Achieving targets (Ans : C)

14. Web marketing involves–
(A) Selling web cameras (B) Web advertisements (C) e-mail chatting
(D) Browsing the web (E) Door-to-door canvassing (Ans : B)

15. The ultimate aim of Marketing is to provide–
(A) More business to the Company (B) More profit (C) More staff
(D) More production (E) More products (Ans : A)

16. Selling process includes–
(A) Publicity (B) Lead generation (C) Cross-country contacts
(D) Product Designing (E) Product Re-designing (Ans : B)

17. You can start Microsoft Word by using ............ button.
(A) New (B) Start (C) Program (D) Control Panel (E) None of these (Ans : C)

18. In Excel, Charts are created using which option ?
(A) Chart Wizard (B) Pivot Table (C) Pie Chart
(D) Bar Chart (E) None of these (Ans : A)

19. Delivery channels other than Bank counters are–
(A) ATM’s (B) Internet Banking (C) Mobile Banking
(D) Tele banking (E) All of these (Ans : E)

20. Marketing is best suited in–
(A) Buyer’s market (B) Sellers’ market (C) Internal marketing
(D) Direct marketing (E) None of these (Ans : B)

21. A ............ pre-designed document that already has coordinating fonts, a layout, and a background.
(A) guide (B) model (C) ruler (D) template (E) None of these (Ans : D)

22. The ............ of software contains lists of commands and options.
(A) menu bar (B) tool bar (C) title bar (D) formula bar (E) None of these (Ans : A)

23. A good and effective DSA should–
(A) Copy the competitor company (B) Criticize the competitor company
(C) Join the competitor company (D) Be passive
(E) Be more effective than the competitor company (Ans : D)

24. Internal marketing means–
(A) Marketing to self (B) Marketing to family members
(C) Marketing to the staff members (D) Marketing inside India
(E) Marketing outside India (Ans : D)

25. A ............ can make it easier to play games.
(A) mouse (B) joystick (C) keyboard (D) pen (E) None of these (Ans : B)

26. The information you put into the computer is called–
(A) facts (B) data (C) files (D) directory (E) None of these (Ans : B)

27. The person who writes and tests computer programs is called a–
(A) programmer (B) computer scientist (C) software engineer
(D) project developer (E) None of these (Ans : A)

28. When sending an e-mail, the ............ line describes the contents of the message.
(A) subject (B) to (C) contents
(D) cc (E) None of these (Ans : A)

29. Passwords enable users to–
(A) get into the system quickly (B) make efficient use of time
(C) retain confidentiality of files (D) simplify file structures
(E) None of these (Ans : C)

30. Of the 4 P’s of marketing, 3 are Product, Place and Promotion. Which is the 4th P ?
(A) Price (B) Pricing (C) Purpose (D) Pride (E) Pursuit (Ans : A)